Authors: Michael Hopkins
Addresses: MHC International Ltd., PO Box 22, 4 rue Schaub, 1202 Geneva, Switzerland
Abstract: Corporate Social Responsibility (CSR) is on the ||hot list|| of emerging social phenomena. This makes the question of the relationship between CSR and corporate staying power a key issue. There is a belief, and one that will be explored in this paper, that there is a positive link between social and financial performance especially when looking at the increased relevance of intangible assets such as reputation and knowledge networks. These turn into a source of market value and competitive advantage.
Keywords: corporate social responsibility; business case.
International Journal of Business Performance Management, 2003 Vol.5 No.2/3, pp.125 - 140
Published online: 05 Aug 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article