Title: The business case for CSR: where are we?

Authors: Michael Hopkins

Addresses: MHC International Ltd., PO Box 22, 4 rue Schaub, 1202 Geneva, Switzerland

Abstract: Corporate Social Responsibility (CSR) is on the ||hot list|| of emerging social phenomena. This makes the question of the relationship between CSR and corporate staying power a key issue. There is a belief, and one that will be explored in this paper, that there is a positive link between social and financial performance especially when looking at the increased relevance of intangible assets such as reputation and knowledge networks. These turn into a source of market value and competitive advantage.

Keywords: corporate social responsibility; business case.

DOI: 10.1504/IJBPM.2003.003261

International Journal of Business Performance Management, 2003 Vol.5 No.2/3, pp.125 - 140

Published online: 05 Aug 2003 *

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