Authors: Kukka-Maaria Ulvila, Ari Paloviita, Antti Puupponen
Addresses: School of Business and Economics, University of Jyvaskyla, P.O. Box 35, FIN-40014, Finland. ' School of Business and Economics, University of Jyvaskyla, P.O. Box 35, FIN-40014, Finland. ' Department of Social Sciences and Philosophy, University of Jyvaskyla, P.O. Box 35, FIN-40014, Finland
Abstract: The purpose of this study is to provide information on consumers| perceptions of sustainably produced food products and the main product attributes that influence consumers| buying behaviour in the case of organic, Fair Trade and locally produced food. The paper draws on data from four focus groups. The results provide empirical insight into the motivating as well as the restricting factors that influence consumers| purchasing behaviour in the case of sustainably produced food and introduce the emerging key themes associated with the attributes of sustainably produced food products.
Keywords: sustainability; sustainable food production; consumer perceptions; focus group study; fair trade; organic food; locally produced food; attributes; buying behaviour.
Progress in Industrial Ecology, An International Journal, 2009 Vol.6 No.4, pp.355 - 370
Published online: 31 Mar 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article