Title: Reliability evaluation of conceptual colour design based on rough sets

Authors: Quan Zhang, X.G. Ming, Changde Lu

Addresses: Shanghai Key Lab of Advanced Manufacturing Environment, Computer Integrated Manufacturing (CIM) Institute, School of Mechanical Engineering, Shanghai Jiao Tong University, 800 Dongchuan Road, Minhang District, Shanghai 200240, P.R. China. ' Shanghai Key Lab of Advanced Manufacturing Environment, Computer Integrated Manufacturing (CIM) Institute, School of Mechanical Engineering, Shanghai Jiao Tong University, 800 Dongchuan Road, Minhang District, Shanghai 200240, P.R. China. ' School of Mechanical Engineering, Northwestern Polytechnical University, 127 Youyi west Road, Xi'an 710072, P.R. China

Abstract: Conceptual Colour Design (CCD) is a key step in product innovation. And to identify whether colours meet market demands is crucial for making right conceptual design. Thus a new reliability evaluation method of CCD is proposed in this paper. Firstly, a pure reliability evaluation model is presented according to the Euclidean distance between colour design ideas and market demand. Secondly, RS theory is introduced into calculating weights of influencing factors of colour market demand. The process of constructing decision table of colour RS and extracting weights is presented in detail. Thirdly, an integrated reliability model considering the Euclidean distance and weights of influencing factors is given. Finally, a CCD case of dress is analysed using this method. The results show the evaluation method is practical and effective.

Keywords: conceptual design; colour design; reliability evaluation; rough sets; product innovation; colour market demand; dress design.

DOI: 10.1504/IJCAT.2010.031936

International Journal of Computer Applications in Technology, 2010 Vol.37 No.3/4, pp.204 - 209

Published online: 03 Mar 2010 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article