Title: Conducting of the linkage between information systems strategy (ISS) and operation strategy: a case of an airline

Authors: Abdullah Basahel, Zahir Irani

Addresses: Brunel Business School, Brunel University, UK. ' Information Systems Evaluation and Integration Group (ISEing), Brunel Business School, Brunel University, UK

Abstract: The integration of IS/IT strategy with other business units| strategies has become an important issue. The layer of integration through business strategies requires an explanation of interrelationships so that business objectives appropriate to the available resources and market conditions can be established. This study is a comprehensive examination of the relationship between IS and operational strategy at |X| Airlines. Operation is considered one of the core activities at |X|. In this study, the researcher employs a qualitative method, presenting the literature on IS integration and utilising a case study approach to understand the how and why of using IS at |X|. This study discusses the existing frameworks, both theoretical and practical, for IS strategic integration. The results show that there are strong relationships but as a traditional kind of back office support of IS for operational strategy within |X|.

Keywords: information systems; business strategies; strategic planning; airlines; aviation industry; operation activity; interrelationships; business objectives; available resources; market conditions; core activities; back office support; integration; operational strategy; value chain management; ICT; information technology; communications technology; culture; socio-technical aspects.

DOI: 10.1504/IJVCM.2010.031799

International Journal of Value Chain Management, 2010 Vol.4 No.1/2, pp.18 - 30

Published online: 24 Feb 2010 *

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