Authors: Janet K. Tinoco, Ryan C. Johnson
Addresses: Department of Management, Marketing and Operations, College of Business, Embry Riddle Aeronautical University, 600 S. Clyde Morris Blvd., Daytona Beach, FL 32114, USA. ' Continental Airlines, 600 Jefferson Street HQJCC, Houston, TX 77002, USA
Abstract: In 1978, the United States (US) Congress passed the Airline Deregulation Act, allowing all-cargo airlines to compete in an industry that was heretofore highly regulated and stagnant. As companies came and went, successful carriers realised that innovation was necessary to survive. This study analyses the dynamics of innovation over the industry|s life cycle using Intellectual Property (IP) data. Results indicate that despite having the characteristics of a commodity, the industry follows a reverse life cycle. Furthermore, Federal Express Corporation (FedEx) and United Parcel Service (UPS) hold the highest levels of innovation while dominating the market, signifying that innovation should be integrated into the competitive strategy of carriers searching for sustained competitive advantage.
Keywords: air freight; air cargo; airlines; airline deregulation; process innovation; product innovation; marketing innovation; innovation dynamics; industry life cycle; IPR; intellectual property; Federal Express; FedEX; UPS; United Parcel Service; competition; USA; United States.
World Review of Intermodal Transportation Research, 2010 Vol.3 No.1/2, pp.167 - 180
Published online: 12 Feb 2010 *Full-text access for editors Access for subscribers Purchase this article Comment on this article