Title: Technology roadmapping: linking technology resources into business planning

Authors: Clare Farrukh, Rob Phaal, David Probert

Addresses: Institute for Manufacturing, Engineering Department, University of Cambridge, CB2 1RX, UK. Institute for Manufacturing, Engineering Department, University of Cambridge, CB2 1RX, UK. Institute for Manufacturing, Engineering Department, University of Cambridge, CB2 1RX, UK

Abstract: This paper explores how practical approaches to technology planning can support broadly based valuation decisions within manufacturing companies. A short review of the more traditional approaches to valuing technology is followed by a discussion of practices that are complementary in terms of linking technology, new product development and business planning in the company context. A ||fast-start|| process for technology roadmapping is proposed as one of these and the latest results from its in-company development are presented. Conclusions are drawn with respect to the contribution of the technique in promoting an inclusive method of obtaining consensus on technology investment.

Keywords: technology; management; roadmapping; planning; valuation; manufacturing.

DOI: 10.1504/IJTM.2003.003140

International Journal of Technology Management, 2003 Vol.26 No.1, pp.2-19

Available online: 12 Jul 2003 *

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