Authors: Kazuyoshi Ishii, Takaya Ichimura
Addresses: Department of Management and Information, Kanazawa Institute of Technology, Ohgigaoka 7-1, Nonoichi-machi, Ishikawa 921-8501, Japan. College of Commerce, Nihon University, 8-24 Kudan Minami 4-chome, Chiyoda-ku, Tokyo 102-8275, Japan
Abstract: This paper presents a method of users| needs assessment in order to estimate future need by the investigation of an existing need through a questionnaire, and presents the results of its application to a colour television set case study. The proposed method is designed on the basis of the ||stimulus-response model||, ||product characteristics|| and factor analysis. The results allow us to identify some effective factors of users| needs and important dynamic changes that indicate the trend of the users| needs.
Keywords: users| needs assessment; product development; stimulus-response model; product characteristics; factor analysis.
International Journal of Technology Management, 2003 Vol.25 No.6/7, pp.579-587
Published online: 12 Jul 2003 *Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article