Title: Techniques for assessing skills and knowledge in a business strategy classroom

Authors: Nick Bontis, Timothy Hardie, Alexander Serenko

Addresses: DeGroote School of Business, McMaster University, 1280 Main Street West, DSB #207, Hamilton, Ontario L8S 4M4, Canada. ' Faculty of Business Administration, Lakehead University, 955 Oliver Road, Thunder Bay, Ontario P7B 5E1, Canada. ' Faculty of Business Administration, Lakehead University, 955 Oliver Road, Thunder Bay, Ontario P7B 5E1, Canada

Abstract: The purpose of this paper is two-fold. The first is to present the structure of an undergraduate course entitled ||Business Policy and Strategic Management|| taught at the DeGroote School of Business, McMaster University. The second is to answer four research questions that are of interest to instructors developing and delivering similar courses. After analysing the performance of 1551 students in a fourth-year course, several insights are offered, including the suggested use of Multiple-Choice Tests (MCTs) as the most accurate measure of student achievement.

Keywords: curriculum design; higher education; class participation; student evaluation; skills assessment; knowledge assessment; business strategy; business policy; strategic management; business education; undergraduate courses.

DOI: 10.1504/IJTCS.2009.031060

International Journal of Teaching and Case Studies, 2009 Vol.2 No.2, pp.162 - 180

Published online: 19 Jan 2010 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article