Title: Combining learning styles and technology acceptance: new perspectives on online business education

Authors: Kathryn M. Zuckweiler, Qing Cao

Addresses: Department of Management, University of Nebraska at Kearney, West Center 245W, Kearney, NE 68849-4430, USA. ' ISQS Department, Rawls College of Business, Texas Tech University, Lubbock, TX 79409-2101, USA

Abstract: As online education continues to grow worldwide, scholarly interest in the phenomenon is also rising. There is considerable research into learning styles within the field of education, but only recently has that knowledge been applied to online learning environments. Similarly, the technology acceptance model (TAM) has been widely tested in the information systems literature, but few studies of the TAM exist in higher education, let alone online learning. This paper links the research on learning styles and technology acceptance through a matrix of online course tools indexed by a student|s learning style and proposes an extended TAM model.

Keywords: online education; business education; TAM; technology acceptance model; learning styles; quantitative courses; operations management education; information systems education; e-learning; electronic learning; online learning.

DOI: 10.1504/IJIOME.2009.031031

International Journal of Information and Operations Management Education, 2009 Vol.3 No.2, pp.81 - 92

Received: 07 May 2009
Accepted: 24 Jun 2009

Published online: 18 Jan 2010 *

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