Authors: Sara Melen
Addresses: Department for Marketing and Strategy, Stockholm School of Economics, P.O. Box 6501, Stockholm S-113 83, Sweden
Abstract: Existing research on small and medium-sized enterprises (SMEs) has emphasised that a firm|s knowledge resources are a key predictor of its internationalisation. However, few studies have examined SMEs| knowledge development in foreign markets. The purpose of this study is to examine the effects of SMEs| knowledge intensity – the extent to which firms depend on the knowledge inherent in their activities and outputs as a source of growth – on their development of specific customer knowledge. The structural equation modelling technique LISREL was used to analyse data from 188 Swedish SMEs. The results contribute to SME research by showing that the knowledge intensity of a firm has positive direct effects on its development of in-depth knowledge about its foreign customers| needs, demands and ways of solving problems. Knowledge intensity also has positive indirect effects on the development of such specific customer knowledge when mediated by the SME|s international knowledge.
Keywords: behavioural internationalisation process theory; international knowledge; knowledge development; foreign markets; knowledge intensity; SMEs; small and medium-sized enterprises; SME research; specific customer knowledge; Sweden; structural equation modelling.
International Journal of Business and Globalisation, 2010 Vol.4 No.2, pp.147 - 162
Published online: 30 Dec 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article