Title: Smart advertising in the home of the future

Authors: Jose Simoes, Thomas Magedanz

Addresses: Fraunhofer Institute FOKUS, Kaiserin-Augusta-Allee 31, 10589, Berlin, Germany. ' Fraunhofer Institute FOKUS, Kaiserin-Augusta-Allee 31, 10589, Berlin, Germany

Abstract: With the emergence of smart home environments, services are constantly subject to changes, seeking the customer|s full satisfaction. Enriching these services with innovative approaches such as context-aware, mobile, adaptable and interactive mechanisms, enables users to experience a variety of personalised services seamlessly across different platforms and technologies. Moreover, considering advertising as the enabler for next generation services, it is important to explore its integration into new domains. This paper, therefore presents a framework approach to address advertising solutions focusing on smart home environments, enriching the overall user quality of experience. In addition, by over viewing the current smart homes market scenario, it provides the vision to overcome the established advertising paradigms focusing on key points like user privacy protection, online social networks and reality mining technologies.

Keywords: smart advertising; context-aware; energy; personalisation; privacy protection; quality of experience; QoE; reality mining; smart homes; social networks; ubiquity.

DOI: 10.1504/IJCAET.2010.030543

International Journal of Computer Aided Engineering and Technology, 2010 Vol.2 No.2/3, pp.164 - 180

Published online: 21 Dec 2009 *

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