Title: Reflective visualisation and verbalisation of unconscious preference
Authors: Yoshiharu Maeno, Yukio Ohsawa
Addresses: Social Design Group, Sengoku 1-6-38F, Bunkyo-ku, Tokyo 112-0011, Japan. ' School of Engineering, University of Tokyo, Hongo 7-3-1, Bunkyo-ku, Tokyo 113-8563, Japan
Abstract: A method is presented that helps persons become aware of their unconscious preferences, and convey them to others in the form of verbal explanation. The method combines the concepts of reflection, visualisation, and verbalisation. The method was tested in an experiment where the unconscious preferences of the subjects for artworks were investigated. We learned two lessons. The persons become aware of their unconscious preferences by verbalising weak preferences as compared with strong preferences through discussion over preference diagrams. They overcome the personal differences and foster the mutual understanding by adjusting the granularity of visualisation.
Keywords: clustering; networks; reflection; unconscious preferences; verbalisation; visualisation; verbal explanations; preference diagrams; personal differences; mutual understanding; granularity.
International Journal of Advanced Intelligence Paradigms, 2010 Vol.2 No.2/3, pp.125 - 139
Published online: 21 Dec 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article