Title: Consumer adoption of PDA phones in Taiwan

Authors: Weichen Teng, Hsi-Peng Lu

Addresses: School of Continuing Education, Chinese Culture University, 231, Sec.2, Jianguo S. Rd., Taipei, 106, Taiwan. ' Department of Information Management, National Taiwan University of Science and Technology, 43, Sec.4, Keelung Rd., Taipei, 106, Taiwan

Abstract: This empirical study applies the structural equation model to test hypotheses about the adoption of PDA phones from a consumer perspective. It finds that adoption and purchase intentions are distinct from each other and have different antecedents. While perceived usefulness and enjoyment have more significant effects on adoption intention, perceived risk and cost have more significant effects on purchase intention. The adoption intention widely used in TAM studies does not fully explain a consumer|s adoption behaviour. The results of this paper extend TAM studies and offer more insight into a consumer|s adoption behaviour regarding ICT products.

Keywords: ICT products; information technology; communication technology; mobile communications; technology acceptance model; TAM; consumer behaviour; purchase intention; consumer adoption; PDA phones; Taiwan; structural equation modelling; adoption intention; perceived risk; cost.

DOI: 10.1504/IJMC.2010.030517

International Journal of Mobile Communications, 2010 Vol.8 No.1, pp.1 - 20

Published online: 20 Dec 2009 *

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