Title: Unleash the power of creativity and innovation

Authors: Neena Sinha, N.K. Kakkar, Vikas Gupta

Addresses: University School of Management Studies, GGS Indraprastha University, Kashmere Gate, Delhi – 110043, India. ' Maharaja Agrasen Institute of Management Studies, Maharaja Agrasen Chowk, PSP Area, Sector-22, Rohini, Delhi – 10086, India. ' Maharaja Agrasen Institute of Management Studies, Maharaja Agrasen Chowk, PSP Area, Sector-22, Rohini, Delhi – 10086, India

Abstract: |Creativity and innovation| is not a new phenomenon. The evolution of human kind itself has been a journey of path-breaking innovation. Since the time the man created fire and the time man repeated the big-bang theory in a reactor to understand the evolution of the human kind – the history of the world has been marked by zillions of such life transforming innovations. Such innovations have changed the working of the contemporary corporate world. A new class of companies with great product line-up and continuous drive for innovation and creativity is emerging. These companies made it clear to their counterparts that it is not easy to be in the business. One has to learn the tricks of the game and has to choose new innovative moves to be in the game.

Keywords: creativity; innovation; critical success factors; CSF; creative thinking.

DOI: 10.1504/IJSSM.2009.030515

International Journal of Sustainable Strategic Management, 2009 Vol.1 No.4, pp.417 - 433

Available online: 20 Dec 2009 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article