Title: Sustainable strategic management in an emerging market economy: the case of Romanian women entrepreneurs

Authors: Dianne H.B. Welsh, Mariana Dragusin

Addresses: The University of North Carolina Greensboro, Bryan School of Business and Economics, P.O. Box 26165, Greensboro, NC 27402-6165, USA. ' The Bucharest Academy of Economic Studies, 6, Romana Square, District 1, P.O. Box 22, Bucharest 010374, Romania

Abstract: For decades the field of strategic management has been dominated by research on developed economies, especially those of USA and Europe. Emerging markets, such as the former Soviet bloc countries, have largely been ignored. These countries have experienced, in varying degrees, major political, economic and social changes that have had a major impact on their current entrepreneurial climate. Based on the new legal and institutional frameworks these former Soviet bloc emerging markets are establishing, the role women-owned businesses are playing to create economic growth and sustainable businesses are explored. The results showed similar findings in Romania compared to a similar study completed on women entrepreneurs in the Ukraine. Implications for sustainable strategic management in emerging economies are discussed.

Keywords: sustainable strategic management; SSM; Romania; women entrepreneurs; economic development; emerging markets; emerging economies; market economies; female entrepreneurs; entrepreneurship; economic growth; sustainable businesses.

DOI: 10.1504/IJSSM.2009.030510

International Journal of Sustainable Strategic Management, 2009 Vol.1 No.4, pp.344 - 359

Available online: 20 Dec 2009 *

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