Authors: Amitabh Jalan, Brian H. Kleiner
Addresses: Financial Consultant, Calcutta, India. ' Department of Management, School of Business Administration and Economics, California State University, Fullerton, California 92634-9580, USA
Abstract: With increasing global competition it has become of the utmost importance for organisations to creatively address business issues. Creativity is best defined as the degree to which an employee demonstrates new ideas or applications for activities and solutions at work. Risk-taking is an integral part of the creative process. There are obstacles to fully developing the creative potential in both organisations and individuals. These obstacles can be overcome with various exercises suggested by psychologists. New developments in developing creativity that have become popular in recent years include the Brain Skill Management program; use of Fisher association lists; game-playing in small groups; and establishing a reward-for-creativity program within the organisation. It is equally important to implement the proposed solution to determine its effectiveness for solving organisational problems.
Keywords: creativity; creative processes; Brain Skill Management Program; Fisher association lists; game playing; reward-for-creativity programmes; organisational problems.
International Journal of Continuing Engineering Education and Life-Long Learning, 1995 Vol.5 No.1/2, pp.83 - 88
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