Title: How to improve our perceptual skills and awareness

Authors: Jan R. Heinricks, Brian H. Kleiner

Addresses: Accounting Manager, Cherry Textron, Santa Ana, California, USA. ' Department of Management, School of Business Administration and Economics, California State University, Fullerton, California 92634-9480, USA

Abstract: Perception is the process by which people select, organise and interpret sensory information from which they form attitudes. Perceptual processing is affected by the thing perceived, the perceiver, and the nature of the situation. By understanding how perceptions affect themselves and others, people can deal with each other and reality more effectively. Perceptual skills can be improved by sending perceptually effective messages, perceiving oneself accurately, being empathetic, and being aware of perceptual distortions and impressions.

Keywords: perception; perceptual processing; perceptual skills; perceptual distortion; information dissemination; perceptual awareness.

DOI: 10.1504/IJCEELL.1995.030250

International Journal of Continuing Engineering Education and Life-Long Learning, 1995 Vol.5 No.1/2, pp.73 - 82

Published online: 12 Dec 2009 *

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