Title: Potential-oriented strategic planning: business development and human resource development as an iterative process

Authors: Erich Staudt, Martin Kroll, Martin Von Horen

Addresses: Institute for Applied Innovation Research (IAI), Bochum e.V., Buscheyplatz 13, 44801 Bochum, Germany. ' Institute for Applied Innovation Research (IAI), Bochum e.V., Buscheyplatz 13, 44801 Bochum, Germany. ' Institute for Applied Innovation Research (IAI), Bochum e.V., Buscheyplatz 13, 44801 Bochum, Germany

Abstract: Traditional patterns of planning frequently cause delays and inadequacies in corporate training provision. As long as qualified personnel are not viewed as the basis for business development strategies, the implementation of innovations will be retarded, or, worse, innovations will fail due to a shortage of qualified manpower. However, aside from market development, qualification potential is the most important strategic resource for the planning and organisation of corporate processes. Strategy formulation is based on this resource, involving an iterative process which occurs between market targets and human resource development goals. Implications of a potential-oriented approach to planning (such as self-regulation and decentralisation) are also discussed in this paper.

Keywords: human resource development; HRD; business development; corporate training; personnel development; strategic planning; innovation; self-regulation; decentralisation.

DOI: 10.1504/IJCEELL.1995.030248

International Journal of Continuing Engineering Education and Life-Long Learning, 1995 Vol.5 No.1/2, pp.42 - 65

Published online: 12 Dec 2009 *

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