Title: Radio Frequency Identification Technology (RFID): Is legal risk management relevant in consumer privacy?

Authors: Noriswadi Ismail

Addresses: Institute of Computer and Communications Law, Centre for Commercial Law Studies, School of Law, Queen Mary, University of London, 67-69 Lincoln's Inn Fields, London WC2A 3JB, UK

Abstract: RFID is regarded as technological perfection. Prediction of market analysis asserted that the Return of Investment of RFID might reach its widespread deployment by 2010. Despite that, there are handfuls of debates on the risks of RFID data surveillance. This paper reveals some of its flaws, if uncontrollable, and how it leads to privacy debates in the spectrum of regulatory and commercial developments of selected jurisdictions. It outlines the respective stakeholders| positions and feedbacks. Significantly, it attempts to argue the relevance of legal risk management in consumer privacy as a consideration towards balancing the approach between RFID technology and privacy.

Keywords: radio-frequency identification; RFID technology; legal risk management; consumer privacy; UK; United Kingdom; EU; European Union; Malaysia; Singapore; return of investment; market analysis; regulation; data surveillance; technology transfer; commercialisation.

DOI: 10.1504/IJTTC.2010.030216

International Journal of Technology Transfer and Commercialisation, 2010 Vol.9 No.3, pp.268 - 279

Available online: 11 Dec 2009 *

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