Title: A conceptual model of the strategic alliance process: from initiation to conclusion

Authors: Syed M. Adnan, Krishnamurthy Ramanathan, Tim Turpin, Ross L. Chapman

Addresses: Centre for Industry and Innovation Studies, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 1797, Australia; ARC Centre of Excellence in Vision Science, Australian National University, Canberra, ACT 0200, Australia. ' Asian and Pacific Centre for Transfer of Technology of the United Nations, P.O. Box 4575, New Delhi – 110016, India. ' Centre for Industry and Innovation Studies, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 1797, Australia. ' Centre for Industry and Innovation Studies, University of Western Sydney, Locked Bag 1797, Penrith South DC, NSW 1797, Australia

Abstract: The primary focus of this paper is to present a conceptual model of the strategic alliance process that delineates the stages of initiation, formation and sustained operation of strategic alliances. Based on a detailed review of the literature, the model takes a process perspective and explicitly focuses on the key factors that influence the outcomes and behaviour of an alliance during these stages. The model provides insights to both policy-makers and alliance managers on establishing and managing successful alliances. Based on different aspects of the model, the possible hypotheses have been developed related to the initiation, formation and operation of strategic alliances. The approaches that are currently under way to test these hypotheses are described and the possible practical implications of the findings that could emerge are also discussed.

Keywords: strategic alliances; systems approach; alliance models; conceptual modelling.

DOI: 10.1504/IJNVO.2010.029870

International Journal of Networking and Virtual Organisations, 2010 Vol.7 No.1, pp.39 - 62

Published online: 02 Dec 2009 *

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