Title: Determinants of foreign market entry mode decision: an exploratory study of business organisations in Australia

Authors: Gabriel O. Ogunmokun, Fiona M.Y. Chong

Addresses: University of Virgin Islands, 2 John Brewers Bay, St. Thomas, US Virgin Islands 00802-9990, USA. ' Academy of World Business, Marketing and Management Development, GPO Box K789, Perth, 6842 Western Australia, Australia

Abstract: While a number of overseas studies have made substantial contributions to our understanding of the foreign entry mode behaviour of business organisations and have identified some factors that could impact entry mode decisions, most of the studies concentrated either purely on multinational corporations or focused mainly on small-medium sized companies. This paper presents the results of an exploratory study that was designed to identify the factors that determine the entry modes used by big and small-medium sized business organisations in Australia when entering foreign markets. A stepwise discriminant analysis was utilised for the analysis.

Keywords: foreign market entry; entry mode selection; discriminant analysis; exploratory study; Australia; large firms; SMEs; small and medium-sized enterprises.

DOI: 10.1504/IJTGM.2009.028997

International Journal of Trade and Global Markets, 2009 Vol.2 No.3/4, pp.336 - 346

Available online: 20 Oct 2009 *

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