Title: The role of food in promoting Chinese regions on the web

Authors: Rong Huang

Addresses: Plymouth Business School, University of Plymouth, Plymouth PL4 8AA, UK

Abstract: The role of food is becoming increasingly important in the marketing of tourism destinations. Relatively few studies have been undertaken which measure the effectiveness of the methods of internet marketing of food tourism that are used by the regional tourism administrations of China. This is a preliminary study to assess how, through the marketing of food tourism on the internet; the regional tourism administrations promote their destinations. It is clear that food does play a role in internet advertising for the regions; however, that role is primarily considered as a supportive, rather than a key attraction in China.

Keywords: food tourism; Chinese food; internet marketing; website evaluation; Chinese regions; tourist destinations; China.

DOI: 10.1504/IJTP.2009.028715

International Journal of Tourism Policy, 2009 Vol.2 No.4, pp.289 - 305

Published online: 25 Sep 2009 *

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