Title: The One-Chip TV way

Authors: Bruno Motte

Addresses: Philips Semiconductors, 2 Rue de la Girafe, BP 5120, 14043 Caen Cedex, France

Abstract: In this paper, the following fundamental question is discussed: ||How to create enough vitality in a team to react adequately to a market (r)evolution and be successful along the product creation process way until market dominance is reached?|| Cultural and educational aspects are dealt with as key elements influencing the success. Through a self-analysis, it is illustrated how a company|s success depends on people and people management. Recommendations deemed to be essential for the success of 21st Century companies are then given for a multicultural and multisite development programme. A common goal, clear responsibility, clear communication, clear roadmaps and planning of activities, and integrative process management are described from personal experiences and a demonstrated global success story. Last but not least, the whole process which led to rediscovering the fundamental value of ethics within our organisation and businesses is described.

Keywords: commitment; customer delight; ethics in management and business; freedom and responsibility; integral responsibility; intrinsic quality; market adequacy; one goal; team delight.

DOI: 10.1504/IJTM.2000.002837

International Journal of Technology Management, 2000 Vol.19 No.6, pp.597-609

Available online: 07 Jul 2003 *

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