Title: A mental model approach applied to R&D decision-making

Authors: D.M. Vislosky, P.S. Fischbeck

Addresses: Porter Hall 223G, Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, PA 15213, USA. Porter Hall 223G, Engineering and Public Policy, Carnegie Mellon University, Pittsburgh, PA 15213, USA

Abstract: A mental model approach is developed to map systematically an organisation|s R&D project-selection decision process from the cognitive beliefs of its key decision-makers. Respondents| revealed decision-criteria maps are judged against a normative project-selection model to reveal systematic departures from rational choice. The methodology is demonstrated within an industrial R&D organisation of a large production company. The results highlight the value of the mental model approach applied to R&D decision-making. Application of the methodology may prove useful to managers and policy-makers by providing insightful information about an industry|s R&D selection process.

Keywords: R&D; decision-making; project selection; mental model.

DOI: 10.1504/IJTM.2000.002831

International Journal of Technology Management, 2000 Vol.19 No.3/4/5, pp.453-471

Published online: 07 Jul 2003 *

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