Title: Aligning supply chain management and new product development: a theoretical framework

Authors: Margherita Pero, Andrea Sianesi

Addresses: Politecnico di Milano, Department of Management, Economics and Industrial Engineering, piazza Leonardo da Vinci 32, 20133 Milano, Italy. ' Politecnico di Milano, Department of Management, Economics and Industrial Engineering, piazza Leonardo da Vinci 32, 20133 Milano, Italy

Abstract: Product features are defined by new product development (NPD) process so to fulfil clients| requirements. Supply chain performances are affected by product features. The magnitude of this effect is determined by supply chain decisions. In order to satisfy client|s needs, in terms of new products, service level and costs, supply chain management (SCM) decisions should be aligned to product features, i.e., to the output of NPD process. Literature analysis shows that external and internal product variety and product novelty are the main product features to be considered to align SCM decisions to NPD. We developed a framework for NPD-SCM alignment assessment that takes into account all these relevant variables. NPD-SCM alignment is reached when the level of variety/innovation that is created during NPD and the variety/innovation that is/can be transported by the supply chain is equal to clients needs. A case study is presented to support the framework.

Keywords: variety; alignment; supply chain management; SCM; new product development; NPD; product features; product variety; product novelty.

DOI: 10.1504/IJECRM.2009.027955

International Journal of Electronic Customer Relationship Management, 2009 Vol.3 No.3, pp.301 - 317

Published online: 22 Aug 2009 *

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