Title: Corporate culture and electronic business

Authors: Eleni Varvaroussi, Sabbas Makridis

Addresses: Panteion University of Social and Political Sciences, Syggrou Avenue 136, 17671 Athens, Greece. ' Panteion University of Social and Political Sciences, Syggrou Avenue 136, 17671 Athens, Greece

Abstract: In this paper, we demonstrate corporate culture and its influence in the way businesses are organised and operate. Furthermore, the importance of electronic business (e-business) as well as its relevance with company culture is examined. In particular, the existing types of company culture, and their connection, through some examples, with e-business are presented. Among the basic conclusions of the current paper, it is underlined that a perfect corporate culture that enforces the competitive advantage of e-business does not exist. On the contrary, each organisation must choose its corporate culture, weighing carefully the various parameters, so that it can be efficient through a competitive external environment.

Keywords: corporate culture; electronic business; e-business; electronic commerce; e-commerce.

DOI: 10.1504/IJASS.2009.027666

International Journal of Applied Systemic Studies, 2009 Vol.2 No.3, pp.294 - 303

Published online: 06 Aug 2009 *

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