Title: The strategic integration of markets and competencies

Authors: Marc H. Meyer

Addresses: Northeastern University, Boston, MA 02115, USA

Abstract: The paper presents a management framework to integrate market selection and competency development in the context of new product or service development. The integration mechanism suggested is the concept of the product or service platform. The paper defines approaches to market, platform, and competency development, and presents data from manufacturing, software, and services businesses to illustrate these concepts.

Keywords: technology management; product platforms; market strategy; manufacturing software; services.

DOI: 10.1504/IJTM.1999.002740

International Journal of Technology Management, 1999 Vol.17 No.6, pp.677-695

Published online: 06 Jul 2003 *

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