Title: Consumer purchasing behaviour and e-commerce adoption factors

Authors: M. Adam Mahmood, Somnath Mukhopadhyay, Jimmie L. Joseph

Addresses: Department of Information and Decision Sciences, Suite /205, College of Business, The University of Texas at El Paso, 500 West University Drive, El Paso, Texas 79968-0544, USA. ' Department of Information and Decision Sciences, Suite /205, College of Business, The University of Texas at El Paso, 500 West University Drive, El Paso, Texas 79968-0544, USA. ' Information Systems, Webster University, Fort Bliss, Texas 79906, USA

Abstract: The present research draws on Ajzen|s theory of planned behaviour and extends Keeney|s work on understanding internet purchasing behaviour. This study uses SEM-based analysis to provide a rich set of contexts to understand e-commerce while building upon earlier analysis of customers| attitude and behaviour toward internet purchasing. Earlier approaches have emphasised the needs for decision makers to know more about what customers fundamentally value and need in order to make informed decisions about the products and services to be offered on the internet. The development of SEM-based theoretical and empirical analyses in this study has research and practical implications.

Keywords: internet purchasing; Ajzen; theory of planned behaviour; Keeney; customer value; semi-based analysis; value-focused thinking; electronic trading; e-commerce; electronic commerce; consumer behaviour; purchasing behaviour; customer attitudes; structural equation modelling; SEM.

DOI: 10.1504/IJEB.2009.027265

International Journal of Electronic Business, 2009 Vol.7 No.4, pp.348 - 370

Published online: 19 Jul 2009 *

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