Consumer purchasing behaviour and e-commerce adoption factors
by M. Adam Mahmood, Somnath Mukhopadhyay, Jimmie L. Joseph
International Journal of Electronic Business (IJEB), Vol. 7, No. 4, 2009

Abstract: The present research draws on Ajzen's theory of planned behaviour and extends Keeney's work on understanding internet purchasing behaviour. This study uses SEM-based analysis to provide a rich set of contexts to understand e-commerce while building upon earlier analysis of customers' attitude and behaviour toward internet purchasing. Earlier approaches have emphasised the needs for decision makers to know more about what customers fundamentally value and need in order to make informed decisions about the products and services to be offered on the internet. The development of SEM-based theoretical and empirical analyses in this study has research and practical implications.

Online publication date: Sun, 19-Jul-2009

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