Title: Analysing the behavioural intention of using telehomecare from a management viewpoint – an application of artificial neural network

Authors: Jui-Chen Huang

Addresses: Department of Gerontology, Chang-Gung Institute of Technology, 6F., No.66-3, Jhuangjing 3rd Rd., Jhubei City, Hsinchu 300, Taiwan

Abstract: This study applies the Artificial Neural Network (ANN) based on health belief model to explore the key factors affecting the Behavioural Intention (BI) of using telehomecare. This study interviewed 369 samples in Taiwan. The results suggest that the most effective method to enhance the BI of using telehomecare is to improve the perceived benefits for potential users. The application of ANN is also proven to be feasible in analysing the BI of using telehomecare. The contributions of this study include modelling and identifying the key factors for both practical and management aspects. These findings may serve as a reference to future studies.

Keywords: telehomecare; HBM; health belief model; ANNs; artificial neural networks; behavioural intention; consumer health information; healthcare; home care; perceived benefits.

DOI: 10.1504/IJCAT.2009.026590

International Journal of Computer Applications in Technology, 2009 Vol.35 No.2/3/4, pp.128 - 138

Available online: 20 Jun 2009 *

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