Title: Towards a vibrant automotive museum: an entrepreneurial approach

Authors: Jace Baker, Patrick S. McInturff

Addresses: Square One Solutions, PO Box 5803, Sarasota, FL 34277, USA. ' Department of Management, California State University, 5500 University Pkwy, JB-461, San Bernardino, CA 92407, USA

Abstract: Many museums struggle to attract patrons and maintain their financial viability while retaining their integrity as institutions among serious curators, collectors and academics. The authors chose a niche player in the museum world, but one with a huge enthusiast base from this to garner additional patronage and present a model for developing and implementing a successful strategy.

Keywords: boards; enterprise development; entrepreneurial approach; automotive museums; non-profit organisations; strategy; volunteers; automobile industry; patronage; entrepreneurship.

DOI: 10.1504/IJMED.2009.025947

International Journal of Management and Enterprise Development, 2009 Vol.7 No.2, pp.142 - 162

Published online: 25 May 2009 *

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