Authors: Stephen M. Millett
Addresses: Manager of Forecasting and Strategic Planning Studies, Battelle, 505 King Avenue, Columbus, Ohio 43201-2693, USA
Abstract: The experiences of Battelle and numerous other companies in research and development for new product development have been remarkably similar. Four general factors important to successful R&D management have emerged: (1) a responsiveness to the needs of clients and customers, (2) regular top-down and bottom-up communication, (3) an awareness that technologies alone are not products, and (4) that non-technological factors have profound impacts on R&D. Based on these findings, the author presents an ideal R&D management process for the 1990s. It includes the roles of top management, R&D infrastructure, corporate analysts and strategists, marketeers, and the R&D staff.
Keywords: strategic management; research and development; R&D management; technology management; new product development; NPD.
International Journal of Technology Management, 1990 Vol.5 No.2, pp.153 - 163
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