Title: The impact of market and entrepreneurial orientation on innovativeness: an empirical assessment

Authors: Carmen Camelo-Ordaz, Ana Perez-Luno, Elena Sousa-Ginel

Addresses: Universidad de Cadiz, Glorieta Carlos Cano, s/n, Cadiz, 11002, Spain. ' Universidad Pablo de Olavide, Ctra. de Utrera, km.1, Sevilla, 41013, Spain. ' Universidad Pablo de Olavide, Ctra. de Utrera, km.1, Sevilla, 41013, Spain

Abstract: The purpose of this paper is to empirically demonstrate that choosing between markets or entrepreneurial orientations can have a direct influence on the provenance (internal or external) of the knowledge required for innovation and indirectly on the radicalness of this innovation and the innovative capability of organisations. With this aim, we unpack these orientations into the set of organisational factors that define them: risk taking, organisational design and factors that favour knowledge transfer and acquisition such as: R&D expenditures, collaborations agreements and knowledge transfer and integration mechanisms. The hypotheses about the impact of these factors on innovation radicalness and innovative capability are tested using a sample of firms belonging to high innovative sectors.

Keywords: market orientation; entrepreneurial orientation; radical innovation; innovative capability; entrepreneurship; risk taking; organisational design; knowledge transfer; knowledge acquisition; R&D expenditure; research and development; collaboration agreements; knowledge transfer; knowledge integration.

DOI: 10.1504/IJEIM.2009.025672

International Journal of Entrepreneurship and Innovation Management, 2009 Vol.10 No.3/4, pp.243 - 265

Published online: 23 May 2009 *

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