Title: Technology licensors and licensees: who they are, what resources they employ, and how they feel

Authors: Shenzhao Fu, Debra S. Perkins

Addresses: Assistant Professor of Marketing and International Business, University of San Francisco, McLaren School of Business, San Francisco, CA 941 17-1080, USA. ' Assistant Professor of Consumer Behavior and Retailing, School of Consumer and Family Sciences, Purdue University, West Lafayette, IN 47907-1262, USA

Abstract: Based on a recent survey conducted among US companies, this paper reports how technology licensors and licensees differ from non-participants. The author finds that industry affiliation, firm size and R&D spending correlate significantly with a firm|s participation in licensing. In order to determine why many firms still stay away from this format of technology acquisition and exploitation, the author also examines the resources employed by current licensing participants and the sources of their satisfaction/dissatisfaction, and offers comments on ways to help non-participants become participants.

Keywords: technology licensing; survey research; licensor characteristics; licensors; licensee characteristics; licensees; resources employed; satisfaction; USA; United States; technology management; technology acquisition; technology transfer.

DOI: 10.1504/IJTM.1995.025666

International Journal of Technology Management, 1995 Vol.10 No.7/8, pp.907 - 920

Published online: 23 May 2009 *

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