Title: The evaluation of design

Authors: Vivien Walsh

Addresses: Manchester School of Management, University of Manchester Institute of Science and Technology, PO Box 88, Manchester M60 lQD, UK

Abstract: This paper explores the nature of design, considering the overlap, similarities and differences between design and technological innovation. It examines the evolution of ways in which the contribution of design to business success and national competitive performance has been evaluated, and some of the indicators that may be used for this purpose. Results of two research programmes on design and its role in business success are then discussed.

Keywords: business success; competitiveness; design evaluation; technological innovation; non-price competition; performance; design process.

DOI: 10.1504/IJTM.1995.025639

International Journal of Technology Management, 1995 Vol.10 No.4/5/6, pp.489 - 510

Published online: 23 May 2009 *

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