Title: Evaluation of technological strategies of companies by means of MDS maps
Authors: Ulrich Schmoch
Addresses: Fraunhofer Institute for Systems and Innovation Research, Breslauer Str. 48, 76139 Karlsruhe, Germany
Abstract: Patent indicators can provide a variety of data supporting technology management. For the comparison and evaluation of technological strategies of firms, the multi-dimensional scaling technique helps to reduce complexity and to bring out decisive features. On this basis, linkages between strategies in general fields and in special sub-fields can be analysed. This is demonstrated by the example of company strategies in information technology and telecommunications.
Keywords: corporate strategy; multi-dimensional scaling; patent indicators; patents; technology strategies; telecommunications industry; technology management; information technology.
International Journal of Technology Management, 1995 Vol.10 No.4/5/6, pp.426 - 440
Published online: 23 May 2009 *
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