Title: International differences in web page evaluation guidelines

Authors: Thomas Mandl, Tatiana De La Cruz

Addresses: Information Science, University of Hildesheim, Marienburger Platz 22, 31141 Hildesheim, Germany. ' NEOMAN Bus GmbH, Marketing Planning and Intelligence (BVMS), Heinrich-Bussing-Str. 1, D-38239 Salzgitter, Germany

Abstract: The notion of quality of websites depends on the culture of the individual user. This article provides empirical evidence based on the analysis of existing evaluation guidelines from different countries and a questionnaire for users from two countries, Peru and Germany. Cultures are typically characterised by cultural dimensions which are correlated with the responses in the study presented. Some of the evidence is statistically significant. Developers of web pages and e-commerce sites with an international user group need to be aware of the fact that the evaluation criteria applied in different cultures may be different.

Keywords: evaluation guidelines; intercultural research; service quality; information services; web design; website evaluation; web page evaluation; intercultural information management; website quality; culture; Peru; Germany; cultural dimensions; e-commerce; electronic commerce; international user groups.

DOI: 10.1504/IJIIM.2009.025543

International Journal of Intercultural Information Management, 2009 Vol.1 No.2, pp.127 - 142

Published online: 22 May 2009 *

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