Title: An empirical study of flow experience in online gaming: antecedents and outcomes

Authors: Clyde W. Holsapple, Jiming Wu

Addresses: 425B Gatton B&E Building, University of Kentucky, Lexington, KY 40506-0034, USA. ' 425X Gatton B&E Building, University of Kentucky, Lexington, KY 40506-0034, USA

Abstract: This study uses flow theory and the Technology Acceptance Model to provide new insight into the impact of enjoyment, one important dimension of flow, on user satisfaction, user beliefs and behavioural intention to use. In addition, based on the propositions that knowledge results in an increased ability for activity and that flow is an emotional state of activity, this paper adopts a process view of knowledge to examine the role of knowledge in predicting enjoyment. The foregoing concepts are represented in a nomological network of enjoyment. Associated hypotheses are tested by using questionnaire responses of 253 online game players.

Keywords: behavioural intentions; flow theory; knowledge; online games; technology acceptance model; TAM; user beliefs; user satisfaction; user enjoyment; online gaming; nomological networks.

DOI: 10.1504/IJIIM.2009.025542

International Journal of Intercultural Information Management, 2009 Vol.1 No.2, pp.109 - 126

Published online: 22 May 2009 *

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