Title: Concurrent engineering: information acquisition between high technology marketeers and R&D engineers in new product development

Authors: Richard Beltramini

Addresses: Department of Marketing, School of Business Administration, Wayne State University, Detroit, Michigan 48202, USA

Abstract: The informational interface between marketing and research and development engineers in high technology companies is empirically assessed to identify the underlying dimensions facilitating communication. Working in tandem with an industry partner, a multi-phased approach allowed both the specific observation of this phenomenon in the field, and comparison and contrast with the results of a survey research approach of organizations across the United States. Results from each phase correspond in providing the identification of relevant informational dimensions.

Keywords: marketing; research and development; high technology; concurrent engineering; information acquisition; communication; simultaneous engineering; high-tech marketing; R&D; new product development; NPD.

DOI: 10.1504/IJTM.1996.025417

International Journal of Technology Management, 1996 Vol.11 No.1/2, pp.58 - 69

Published online: 22 May 2009 *

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