Title: Behind a painted smile: gendered aesthetics and emotional labour

Authors: Melissa Tyler

Addresses: The Business School, Loughborough University, Loughborough, Leicestershire, LE17 4EN, UK

Abstract: This paper is based on a talk given at a British Academy of Management research seminar on Gender and Emotions in May 2008. It focuses on the relationship between gender, aesthetics and emotion with reference to the process of abjection, and illustrates the argument with reference to advertisements and images associated with the US-based retailer, Abercrombie and Fitch.

Keywords: gender; aesthetics; emotional labour; abjection; performativity; emotions; advertisements; adverts; images.

DOI: 10.1504/IJWOE.2009.025399

International Journal of Work Organisation and Emotion, 2009 Vol.3 No.1, pp.65 - 71

Published online: 21 May 2009 *

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