Title: Improving organisational communication: the use of the MCR media model
Authors: Brian Glassman, William G. Krug, Michael L. Menefee
Addresses: Department of Organisational Leadership and Supervision, School of Technology, Purdue University, Young Hall 302, Wood Street, West Lafayette, IN 47907, USA. ' Department of Organisational Leadership and Supervision, School of Technology, Purdue University, Young Hall 302, Wood Street, West Lafayette, IN 47907, USA. ' Thomas Family Endowed Chair, Thomas Family Center for Entrepreneurship, Carolina Commerce and Technology Park Comtech), University of North Carolina at Pembroke, Box 1510, Pembroke, NC 28372-1510, USA
Abstract: Modern organisations have many communication channels: cell-phone, e-mail, video conferences, face-to-face meeting, etc. The following model was created to help managers to understand and manage many communication channels (media channels) in their organisations. This model fills a gap in the literature prior to 2007 by concentrating on monitoring, controlling and restricting communications. Many reasons for controlling communications in organisations are also outlined and presented. The MCR media model shows great promise as a tool to analyse, control and managing communications in virtual teams, and intercultural virtual teams. Other applications of the MCR media model are also suggested.
Keywords: communication channels; communications control; virtual team communication; communications management; communications improvement; mapping communications; media channels; media richness theory; MRT; communications monitoring; communications restrictions; virtual teams; intercultural virtual teams; intercultural information management.
DOI: 10.1504/IJIIM.2009.025366
International Journal of Intercultural Information Management, 2009 Vol.1 No.3, pp.213 - 232
Published online: 19 May 2009 *
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