Title: A study on the effects of advertising through the internet

Authors: Hironori Fujita, Kenichi Nakashima, Toyokazu Nose, Sennosuke Kuriyama, Sadaya Kubo

Addresses: Osaka Institute of Technology, 5-16-1 Omiya, Asahi-ku, Osaka 535-8585, Japan. Osaka Institute of Technology, 5-16-1 Omiya, Asahi-ku, Osaka 535-8585, Japan. Osaka Institute of Technology, 5-16-1 Omiya, Asahi-ku, Osaka 535-8585, Japan. Setsunan University, 17-8 Ikedanaka-cho, Neyagawa-shi, Osaka 572-8508, Japan. Setsunan University, 17-8 Ikedanaka-cho, Neyagawa-shi, Osaka 572-8508, Japan

Abstract: The evolution of computer technology has successfully brought us the diversity and the polish of computers. As a result, the internet, which is the global network, has been established. It provides various types of information all over the world. The web page is likely to become a main stream of commercial use since everybody can easily make one. From those stand points, this paper discusses the effects of the web contents by the use of a proposed index of the web. Our model is based on the ||Marketing in hypermedia Computer-Mediated Environments (CMEs); conceptual foundations||, studied by Donna L. Hoffman and Thomas P. Novak. Furthermore, experimental examples are given to show the effects on the usage of web pages. We made clear the following things: (1) as an evaluation of the web page, we presented a model of the user|s interest towards the web page by comparing between the user|s knowledge and skill of the contents of the web page and its operating system; (2) By using the model explained in (1), we expressed the effects of the proposed index of the web, which could be applied to advertising for some enterprises.

Keywords: web pages; expertise factors; user|s operational factor.

DOI: 10.1504/IJMTM.2003.002531

International Journal of Manufacturing Technology and Management, 2003 Vol.5 No.1/2, pp.62-70

Published online: 23 Jul 2003 *

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