Title: Strategy execution through executive process innovation: a longitudinal case example and research model

Authors: William R. Bigler

Addresses: College of Business – Office of Graduate Programs, Louisiana State University in Shreveport, One University Place, Shreveport, Louisiana 71115-2399, USA

Abstract: This article will describe a two-year longitudinal case study that features attempts to improve strategy execution at the business unit level through executive process innovation. The firm is a disguised $120 million steel manufacturing business unit of a larger corporation. This article will describe how one key executive process designed to manage strategic initiatives was used as the catalyst for improvement in strategy execution, continued enterprise development and end results. The article will then offer a research model that will allow academics to better research strategy execution guided by a key executive process at the business unit level of analysis.

Keywords: accelerating competitive effectiveness; collaborative learning; enterprise development; executive process innovation; management fads; management innovation; strategy decision speed; true knowledge; steel manufacturing; strategic management; strategy execution; end results; business units.

DOI: 10.1504/IJMED.2009.025268

International Journal of Management and Enterprise Development, 2009 Vol.7 No.1, pp.98 - 123

Published online: 18 May 2009 *

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