Title: A study on direction of development of business to customer m-commerce

Authors: Adela S.M. Lau

Addresses: Department of System Engineering and Engineering Management, The Chinese University of Hong Kong, Shatin, Hong Kong, China

Abstract: This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are: user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given.

Keywords: m-commerce; business opportunities; future direction; business-to-customer.

DOI: 10.1504/IJMC.2003.002464

International Journal of Mobile Communications, 2003 Vol.1 No.1/2, pp.167-179

Published online: 18 Jul 2003 *

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