Authors: Adela S.M. Lau
Addresses: Department of System Engineering and Engineering Management, The Chinese University of Hong Kong, Shatin, Hong Kong, China
Abstract: This study aims to investigate the factors to be considered for m-commerce development and its future direction, in order to support the entrepreneurs to evaluate the business opportunity in m-commerce. This study proposes a framework of m-commerce. Three categories of characteristics that contribute to the success of m-commerce are identified. They are: user perception, product domain, and m-commerce environment respectively. A survey has been carried out to obtain opinions from the customer and from business for the development of m-commerce. Finally, suggestions as to the direction of its development are given.
Keywords: m-commerce; business opportunities; future direction; business-to-customer.
International Journal of Mobile Communications, 2003 Vol.1 No.1/2, pp.167-179
Published online: 18 Jul 2003 *Full-text access for editors Access for subscribers Purchase this article Comment on this article