Title: An overview of tools for managing the corporate innovation portfolio

Authors: Marcel Coulon, Holger Ernst, Ulrich Lichtenthaler, Judith Vollmoeller

Addresses: WHU – Otto Beisheim School of Management, Technology and Innovation Management, Burgplatz 2, 56179 Vallendar, Germany. ' WHU – Otto Beisheim School of Management, Technology and Innovation Management, Burgplatz 2, 56179 Vallendar, Germany. ' WHU – Otto Beisheim School of Management, Technology and Innovation Management, Burgplatz 2, 56179 Vallendar, Germany. ' WHU – Otto Beisheim School of Management, Technology and Innovation Management, Burgplatz 2, 56179 Vallendar, Germany

Abstract: Many prior studies concentrated on how to manage single new product development projects rather than on how to manage the corporate or business unit level portfolio of innovation projects. However, the use of different tools and techniques for planning, analysing, and evaluating a firm|s portfolio of ongoing innovation projects may help to reduce many firms| managerial difficulties in innovation management. On the basis of a thorough literature analysis, this paper discusses the particular characteristics and key goals of innovation portfolio management. In addition, it provides an overview of tools for managing innovation portfolios.

Keywords: new product portfolio; product portfolio management; portfolio tools; corporate innovation; development projects; R&D project selection; research and development; new product development; NPD; innovation portfolio management; innovation management.

DOI: 10.1504/IJTIP.2009.024191

International Journal of Technology Intelligence and Planning, 2009 Vol.5 No.2, pp.221 - 239

Published online: 28 Mar 2009 *

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