Title: A study of radio frequency identification adoption in the wine industry supply chain

Authors: Carmine Sellitto

Addresses: Centre for Tourism and Services Research, Victoria University, P.O. Box 14428 Melbourne, Victoria 8001, Australia

Abstract: This article reports on the perceived benefits associated with the adoption of radio frequency identification (RFID) technology by the wine industry. RFID is an emerging innovation that potentially enables the tracking of all items across the supply chain. Wine production is an important global industry that usually spans the primary (growing grapes), secondary (making the wine) and tertiary (sales and marketing) sectors of the economy and consequently, the usefulness of the technology in the industry could be highly valuable. A review of the scholarly literature indicates that RFID technology appears to be at an early diffusion stage within the wine sector – with limited pilot studies and applications being reported. Not withstanding this limited adoption of the technology, the derived benefits appear to be located across the entire wine industry supply chain – however, vineyard and retail sector RFID applications are the most notable.

Keywords: business economics; information; innovation; retail; RFID; radio frequency identification; supply chain management; SCM; tracking; wine industry; vineyards.

DOI: 10.1504/IJEBR.2009.024020

International Journal of Economics and Business Research, 2009 Vol.1 No.2, pp.214 - 227

Published online: 23 Mar 2009 *

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