Authors: Geoffrey Poitras
Addresses: Faculty of Business Administration, Simon Fraser University, Vancouver, BC, V5A 1S6, Canada
Abstract: This paper explores the ethical implications of economic medicalization: where non-medical problems are transformed into medical problems in order to achieve the objective of shareholder wealth maximization. After considering differences between business ethics and medical ethics, economic medicalization arising from corporate marketing strategies is detailed. Both direct-to-consumer and more traditional physician centred marketing methods are considered. In addition, the economic medicalization of medical research practice and publication is examined and future trends are identified.
Keywords: economic medicalization; direct-to-consumer marketing; muzzle clause; shareholder wealth maximization; SWM; medical ethics; business ethics; corporate marketing; marketing strategies; medical research.
International Journal of Business Governance and Ethics, 2009 Vol.4 No.4, pp.372 - 389
Available online: 11 Mar 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article