Title: The impact of context and incentives on mobile service adoption

Authors: Zhengchuan Xu, Yufei Yuan

Addresses: School of Management, Fudan University, Shanghai 200433, P.R.C. ' DeGroote School of Business, McMaster University, Hamilton, Ontario L8S 4M4, Canada

Abstract: Users may use a mobile service in various contexts. At the same time, incentives such as financial rewards or mandatory usage policies may also affect users| behaviour. It is critical to study how users| perception and intention are affected by the context and incentives. We propose a user adoption model of mobile commerce with a consideration of context and incentives. We apply this model to the case of a Global Positioning System (GPS) based Taxi-Dispatching System. Preliminary data analysis illustrates that context and incentives have significant impact on users| behaviour.

Keywords: context; incentives; mobile commerce adoption; m-commerce adoption; mobile communications; taxi dispatching; mobile services; m-services; financial rewards; mandatory usage; user behaviour; user perceptions; user intentions; user adoption models; global positioning systems; GPS.

DOI: 10.1504/IJMC.2009.023677

International Journal of Mobile Communications, 2009 Vol.7 No.3, pp.363 - 381

Published online: 07 Mar 2009 *

Full-text access for editors Access for subscribers Purchase this article Comment on this article