Authors: Antonio Sacavem, Abel Correia
Addresses: Solinca Health & Fitness Clubs – SONAE, Rua Viriato, n°13 – 1°, 1069–315 Lisbon, Portugal. ' Faculty of Human Movements, Technical University of Lisbon, Estrada da Costa – Cruz Quebrada, 1495–688 Cruz Quebrada, Portugal
Abstract: The purpose of this article is to analyse the dynamics of the well-being market. We also intend to describe the main tendencies of this industry and the need to develop a healthy lifestyle, in order to inspire all those who are interested in turning a good opportunity into an excellent business. In this context, health plagues such as sedentary habits, obesity and tobacco smoke will be referred to as well.
Keywords: wellness industry; fitness; healthy lifestyle; health and fitness clubs; well-being.
International Journal of Sport Management and Marketing, 2009 Vol.5 No.4, pp.417 - 425
Available online: 20 Feb 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article