Title: The industry of wellness: the improvement of well-being

Authors: Antonio Sacavem, Abel Correia

Addresses: Solinca Health & Fitness Clubs – SONAE, Rua Viriato, n°13 – 1°, 1069–315 Lisbon, Portugal. ' Faculty of Human Movements, Technical University of Lisbon, Estrada da Costa – Cruz Quebrada, 1495–688 Cruz Quebrada, Portugal

Abstract: The purpose of this article is to analyse the dynamics of the well-being market. We also intend to describe the main tendencies of this industry and the need to develop a healthy lifestyle, in order to inspire all those who are interested in turning a good opportunity into an excellent business. In this context, health plagues such as sedentary habits, obesity and tobacco smoke will be referred to as well.

Keywords: wellness industry; fitness; healthy lifestyle; health and fitness clubs; well-being.

DOI: 10.1504/IJSMM.2009.023369

International Journal of Sport Management and Marketing, 2009 Vol.5 No.4, pp.417 - 425

Available online: 20 Feb 2009 *

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