Authors: Catarina de Barros, Lisa Goncalves
Addresses: University of Madeira, Rua Colegio dos Jesuitas, Madeira, Funchal, Portugal. ' Instituto de Terapias Globais, Rua do Hospital Velho, Madeira, Funchal, Portugal
Abstract: This paper analyses individual satisfaction in Health and Fitness Centres (HFCs) on the main Portuguese island of Madeira, based on a questionnaire survey conducted in 2007. A regression-ordered probit model is used to analyse preference determinants. The conclusion is that almost all of the attributes measured contribute to satisfaction, signifying that this is an area in which customers have high a priori expectations that are easily fulfilled. The policy implications are derived.
Keywords: consumer; health and fitness centres; HFCs; customer satisfaction; Madeira; sport management.
International Journal of Sport Management and Marketing, 2009 Vol.5 No.4, pp.384 - 395
Available online: 20 Feb 2009 *Full-text access for editors Access for subscribers Purchase this article Comment on this article